Rubin says consumers turn to the iPod for media playback during commutes, flights and in the gym just as they did in the 1980s with the Sony Walkman. The basic iPod Shuffle, which has no screen, sells for $79.ĭespite the ability to do much more than just listen to music on most iPods, though, analysts say the music and audio playback features are what continue to drive sales of the devices. That's also reflected in the price range - the iPod Touch costs as little as $229 for an 8-gigabyte version and as much as $399 for a 32GB version. Ross Rubin, the director of consumer technology industry analysis for the NPD Group, says the iPod Touch is essentially a "pocket computer." That's because it enables a user in a Wi-Fi hotspot to surf the Web, send and receive e-mails, social network and make and receive VoIP calls. "Basically, I would like to see everything I have on the iPhone just without the phone interface," says Roger Entner, a telecom analyst for the Nielsen Co.
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